Field Notes

Insights &
Perspectives

Practical writing on cloud infrastructure, AI automation, and building systems that last — from the team doing the work.

What a $0.25 Blog Post Really Costs — and Why AI Content Automation Changes the Math
Jul 30, 2026 7 min read

What a $0.25 Blog Post Really Costs — and Why AI Content Automation Changes the Math

A $0.25 blog post sounds impossible. Here's the real cost breakdown of AI content automation with Claude, DALL-E, and n8n — and the trade-offs nobody mentions.

AI & Automation
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The 60-Second Script Formula That Drives Faceless Video Views
Jul 30, 2026 7 min read

The 60-Second Script Formula That Drives Faceless Video Views

Learn the 60-second faceless video script formula that drives views on TikTok and YouTube Shorts. Build hooks, tension, and payoff without ever being on camera.

Faceless Social
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Email List Building for Service Businesses: The Strategy That Actually Produces Clients
Jul 30, 2026 7 min read

Email List Building for Service Businesses: The Strategy That Actually Produces Clients

Most email list building advice ignores service businesses. Here is the grounded, proven strategy that turns subscribers into real clients — not just open rates.

Marketing & Brand
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How to Pick the Right Niche for Your Faceless Channel: The Decision Framework We Use
Jul 30, 2026 7 min read

How to Pick the Right Niche for Your Faceless Channel: The Decision Framework We Use

Choosing a faceless channel niche is the highest-leverage decision you will make. Learn the exact framework Figtree uses for YouTube niche selection and lasting growth.

Faceless Social
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n8n vs Zapier vs Make: Choosing the Right Automation Platform for Your Business
Jul 30, 2026 7 min read

n8n vs Zapier vs Make: Choosing the Right Automation Platform for Your Business

Compare n8n, Zapier, and Make to find the right automation platform for your workflows. Real trade-offs on cost, complexity, control, and scalability.

AI & Automation
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How to Harden Your Server Security Without a Full-Time DevOps Team
Apr 22, 2026 7 min read

How to Harden Your Server Security Without a Full-Time DevOps Team

Learn how to harden server security for your business without hiring a full-time DevOps team. Zero-trust principles, IAM, and cloud security foundations that scale.

Cloud & DevOps
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How to Cut Your Cloud Bill Without Sacrificing Reliability: A FinOps-Grounded Approach
Apr 22, 2026 7 min read

How to Cut Your Cloud Bill Without Sacrificing Reliability: A FinOps-Grounded Approach

Practical strategies for cloud cost optimisation that preserve reliability. Learn how to eliminate cloud waste, right-size resources, and build a FinOps culture that scales.

Cloud & DevOps
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Your Coming-Soon Page Is a Conversion Test — Here Is How to Build One That Actually Works
Apr 20, 2026 8 min read

Your Coming-Soon Page Is a Conversion Test — Here Is How to Build One That Actually Works

A coming soon page is your first conversion test. Learn how to architect a pre-launch page that captures emails, validates demand, and builds momentum before you ship.

Marketing & Brand
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From Script to Published: How the AI-Powered Faceless Video Production Workflow Actually Works
Apr 20, 2026 7 min read

From Script to Published: How the AI-Powered Faceless Video Production Workflow Actually Works

Learn the full faceless video production workflow from AI scripting to automated publishing. Build a content engine that grows without you on camera.

Faceless Social
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