Marketing & Brand Growth

Brand Identity Development

Voice, visual positioning, and messaging framework — the foundational work that makes every other marketing effort more effective. Built around your values, not a template.

Coming-Soon & Launch Pages

High-converting landing pages built fast and deployed in hours. For founders who want to start capturing leads and building momentum before the product is finished.

Email List Building

Email platform setup, lead magnets, opt-in flows, and welcome sequences that convert visitors into subscribers — and subscribers into clients.

Content Strategy

A content plan rooted in your brand values — what to say, how to say it, where to say it, and how often. Designed to compound, not just fill a calendar.

SEO-Aware Copywriting

Web copy, service pages, and blog content written to rank and convert — not keyword-stuffed, but purposefully crafted around what your audience is actually searching for.

Social Account Setup & Playbooks

Platform setup, bio optimization, branded assets, and documented growth playbooks across all major social channels — so you can execute without us when you're ready to.

Faith-Forward Storytelling

For faith-based businesses, churches, nonprofits, and creators — brand narratives grounded in biblical values that attract like-minded communities without being exclusive to everyone else.

Fast Static Deployment

Reliable hosting for launch pages and lean websites — custom domain, HTTPS, CDN, and near-instant deploys. No maintenance overhead, no recurring hosting bill, no vendor lock-in.

Florida Market Strategy

Being Florida-licensed is a trust signal worth leaning into. Local SEO, chamber networking, and community positioning for businesses building presence in the Florida market.

Who it's for

• Tampa Bay small businesses with a website that doesn't bring in work: it looks fine, but nobody finds it and nobody calls.
• Owners who've been burned by an agency that sold a logo and a social calendar and left no foundation behind.
• Churches, ministries and mission-driven businesses that want their story told well, in their own voice.

How we work and what it costs

Brand and marketing projects start at $4,000. Typical first projects are a brand foundation (voice, messaging, visual direction), a launch or landing page, or an email list setup with a welcome sequence. Each is scoped in writing after a free 20-minute discovery call. We fix the foundation first (message, site, search basics) before spending anything on ads.

Proof from our own stack

This site is our own marketing system. It runs on a self-hosted publishing platform with its own search setup: a clean sitemap, redirects managed in version control, page titles written for how buyers search, and a weekly Google Search Console report that drives what we write next. New articles are checked against what's already published, so we don't compete with ourselves in Google.

Frequently asked questions

How much does small business marketing cost in Tampa Bay?

Our projects start at $4,000, scoped in writing. We'll tell you on the discovery call where a limited budget goes furthest, including when the answer is not to spend it with us.

Do I need a new website or can you fix the one I have?

Often the existing site can be fixed: clearer messaging, faster pages, and the search basics done right. We'll recommend a rebuild only if fixing costs more.

Do you do SEO?

We do the foundations that move rankings for a local business: page titles and descriptions, site structure, content that answers real buyer questions, and Google Search Console tracking. We don't sell link schemes or guaranteed rankings.

Do you work with churches and ministries?

Yes. Faith-forward storytelling is part of what we do, and we treat a ministry's message with the care it deserves.

Should a small business run paid ads?

Only after the site and message convert visitors. Ads send traffic; they don't fix a page that loses it.

FigTree Development is a Florida-licensed firm based in the Tampa Bay area, helping small businesses and ministries in Tampa Bay and remotely across the US.